Author(s): Brandle Christian
Constantly in demand from fashion houses across the world, the Swiss-born, Milan- and New York-based artist Francois Berthoud (born 1961) is one of the most admired fashion illustrators of our time. His Pop/Warholian color schemes and splashy, inky lineation have endowed all kinds of fashion products with a strong and memorable brand identity. Berthoud began his career in Milan in 1982, and quickly developed his inimitable signature illustrations of clothes, shoes, handbags, perfumes and accessories, gaining worldwide fame through his work for magazines such as "Numero," "The New Yorker," "Harper's Bazaar," "The New York Times Magazine," "Mixte," "V" magazine, "Amica," "L'Uomo Vogue," "Vogue Italia," "Vogue Nippon" and "Visionaire." Today his linocuts, drip paintings and computer graphics accompany countless fashion ad campaigns by designers ranging from Yves Saint Laurent, Bulgari, Calzedonia and Ferragamo, to Viktor & Rolf and Sonia Rykiel. Published for Berthoud's major summer 2011 survey at Museum fur Gestaltung Zurich, and boasting more than 200 color reproductions, this publication has been developed in cooperation with Francois Berthoud himself. It presents originals, sketches and work samples.