Deviate Science of Seeing Differently

Author(s): Beau Lotto

Mathematics & Science | No Category

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.


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This book is nothing less than a very thorough how-to guide for becoming a more flexibly minded and proactive individual. Lotto promotes awareness and gives us insight into the way our brain works to make meaning out of the world around us. An entertaining read also offering lots of visual exercises to do throughout which are designed to have a direct impact on how you engage with what you see.

Justine, The Book Grocer

General Fields

  • : 9780316300193
  • : Hachette Books
  • : April 2017
  • : books

Special Fields

  • : Beau Lotto
  • : Hardback
  • : 352