Digital Broadcasting: An Introduction to New Media

Author(s): Jo Pierson

Social Sciences

Digital Broadcasting introduces students to the issue of how the classic notion of 'broadcasting' has evolved, and is being reinterpreted due to the far-reaching effects of digitization, while also demonstrating how this has implications for other new media. It also looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and consumption and use practices.


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Introduces students to the social, political, economical and cultural context and impact of digitized broadcasting.

Jo Pierson is Senior Researcher at SMIT, Vrije Universiteit Brussel, Belgium. He lectures bachelor and master courses on socio-economic issues of the information society and on qualitative research methods at the Vrije Universiteit Brussel in the department of Communication Studies (Faculty of Arts and Philosophy). He holds a PhD degree in social science - communication studies (Vrije Universiteit Brussel). Joke Bauwens is Associate Professor at SMIT, Vrije Universiteit Brussel, Belgium. She holds a PhD in Media & Communication Studies. She is a media sociologist, lecturing at the Media Studies Department of the Free University of Brussels. Her research interests and expertise are situated in the field of media practices of young people (teens and children), social and cultural practices in digital and virtual environments, and transitions in the field of broadcasting.

Chapter 1: Introduction Chapter 2: A Short History of Broadcasting Chapter 3: The Broadcasting Industry Chapter 4: Production in the Digital Era Chapter 5: Channels in the Digital Era Chapter 6: Audiences in the Digital Era Chapter 7: Rethinking Digital Broadcasting and New Media

General Fields

  • : 9781847887405
  • : Bloomsbury Publishing PLC
  • : Berg Publishers
  • : March 2014
  • : books

Special Fields

  • : Jo Pierson
  • : Paperback
  • : 192